about

Designer

Raised and educated in the most elite of Manhattan, Claudia Oddi acquires very soon familiar with the scenes exclusive Yorkers attending prestigious artistic and cultural contexts of the international scene. An adolescence spent in environments of high extraction along with the legacy of a family of jewelers, affect the interests of the young Claudia that develops quickly extensive training and knowledge in the world of jewelry. Her talent and her creative inspiration led her to attend Milan that moves to deepen the centuries-old secrets of master goldsmiths of Florence. The Tuscan experience deeply marks the designer. An incessant search, a refined technique and the growing desire to create are the basis on which the dream ever becomes reality, the brand was born Claudia Oddi. Her approach is transversal and strong, devoid of appearances and illusions, she decides to give material form to her vision of the precious fun to interpret luxury with elegant and modern designs. Colors expertly blended with precious metals and stones, give rise to suggestions that describe the hallmarks of her living between two cultures.

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Brand Philosophy

The prerequisite for understanding the essence of the brand Claudia Oddi moves from the awareness of the encounter between two cultures, both educated in their elitist aspects: on one side the artistic effervescence of New Yorkers environments, real forges of inspiration for the metropolitan artist who knows the city and knows how to interpret the moods; on the other side, the unshakable solidity of the Italian tradition, warranty of quality and fine technique which is expressed in the realization of precious with sophisticated materials as well as design. Claudia Oddi gave to his creations an extroverted and immediate nature: the design created in the three collections Rainbow, Equalizer and Pop communicated through an international language: a dynamic synthesis capable of showing its charm transparently, without half measures. The component of strong aesthetic impact is combined with a process of implementation in line with the techniques of the Florentine goldsmith tradition: wearing a jewel Claudia Oddi means being part of a genuine emotional experience, in which artisan evokes a special personal feeling, a particular attention to the customer, making truly unique the act to express the personality through an authentic design element. Not only emotion and combination of innovation and tradition, but also extreme versatility: the particularity of Claudia Oddi jewels lies in their refined eclecticism, able to tell the style of every woman in the most casual situations as well as on special occasions.

Brand Philosophy

Il presupposto imprescindibile per comprendere l’essenza del brand Claudia Oddi muove dalla consapevolezza dell’incontro tra due culture, entrambe colte nei loro aspetti elitari: da un lato l’effervescenza artistica degli ambienti newyor- kesi, vere e proprie fucine d’ispirazione per l’artista metropolitano che conosca la città e ne sappia interpretare gli umori; dall’altro la forza e la cultura della tradizione italiana, una garanzia di qualità e tecnica raffinata che si esprime nella realizzazione di preziosi ricercati nei materiali oltre che nel design. Claudia Oddi ha conferito alle sue creazioni un’indole estroversa e immediata: il design ideato nelle tre prime collezioni Rainbow, Equalizer e Pop e nelle nuove collezioni Lightning e Lighteen comunica attraverso un linguaggio internaziona- le: una sintesi dinamica e all’avanguardia capace di esercitare il proprio fascino in modo trasparente, senza mezze misure. Questa componente di forte impatto estetico si combina con un processo di realizzazione in linea con le tecniche della tradizione orafa fiorentina: indossare un gioiello Claudia Oddi significa essere partecipi di un’autentica esperienza emozionale, in cui la manualità artigiana evoca un sentimento privilegiato, personale, di attenzione verso il cliente, rendendo davvero unico l’atto di esprimere la propria personalità attraverso un autentico elemento di design. Non solo emozione e inedito connubio di avanguardia e tradizione, ma anche estrema versatilità: la particolarità dei gioielli Claudia Oddi sta proprio nella loro raffinata ecletticità, capace di raccontare lo stile di ogni donna nelle situa- zioni più casual come nelle occasioni speciali.

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